Once you have made the important decision of what a realistic rental price is for your property to let investment, you now have to present the property to potential tenants. It is vital when presenting a rental property that not only is the property pitched at the right price, but offered in good order too. This doesn’t just mean the property itself but the advertisement of the property needs to be offered in good order as the advertisement will be the tool that generates the initially interest of potential tenants.
When offering a property to let too potential tenants the property particulars do not need to be offered with the same in depth detail as you would when presenting a property for sale. A good rental property description would be ideally three paragraphs long covering a range of property information from internal order, external order, and local facilities. Tenants looking for property to let will be firstly attracted to a rental property by the asking price, and secondly by the images that are presented for the property. When offering property photos it is not the usual sales type exterior shots that attract the tenant’s eye. A good quality kitchen or lounge shot will generate more interest in a rental property than an external shot. External shots are important and should be offered amongst the property images, but they should not be offered as the main image if you wish to generate as much interest as possible.
When taking a property photo to include within your property to let advertisement it is well worth taking sometime to make sure that you do not end up taking a picture of the current tenants clutter and mess. As a quality kitchen shot or lounge shot is the very best photo to offer as a main image it is worth tidying up these areas before taking the picture. When taking the photo you want to create a vision for the new tenant. Offer the potential tenant a vision of how nice it would be to live in your property to let. This means taking a nice photo of a nice kitchen, it doesn’t mean quickly taking a photo of a sink full of washing up with cups and plates everywhere. Neither does it mean taking a quick photo of the lounge area with magazines, rubbish and clutter scattered everywhere. A clean and presentable kitchen or lounge shot will do any property advertisement the world of good and will generate significantly more enquiries than a poorly presented property.
When presenting the particulars of a property to let there are some guidelines which need to be followed when looking to attract as much interest from potential tenants as possible. It is important that the property to let particulars offer the potential tenant all the information that the tenant needs to make a decision before enquiring about the property to let. This doesn’t mean that all rental property particulars should be 10 pages long, but it does mean that the property to let should be described in good detail spread over approximately 3 paragraphs.
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